Future of The Music Industry

Friday, January 14, 2005

Promotional Music Downloads

Promotional Music Downloads  - A Tool for Branding and Sales Generation

Pundits declared the recent Pepsi/iTunes promotion a mediocre success because only five million of the 100 million winning caps were redeemed during the two-month period of the campaign. Despite the lack of overwhelming success, additional promotional music download campaigns are proliferating throughout the US.

Key Questions

  • How can marketers and music services best use promotional downloads?
  • What audiences should companies target with these campaigns?


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